Fit you to a number you saw on television
Tour averages describe tour deliveries. Chasing a spin figure that belongs to somebody swinging eighteen miles an hour faster produces a club you cannot control.
The Studio
A bench that started with one stubborn 4-iron
Sixteen years, two addresses, one obsession with the part of the bag everybody skips.
2009 — a garage on Sutherland
It began as a favour that got out of hand
Wes Amory spent eleven years behind a retail counter watching golfers buy long irons they would abandon by June. He bought a used lathe, a frequency analyser and a second-hand radar unit, put them in a garage off Sutherland Avenue, and started rebuilding friends' fairway woods on weekends. The first forty clients were people who had already given up on a 3-wood.
Word travelled the way it does in a golf town. By the second spring the garage had a waiting list and a neighbour complaint about the noise. The studio moved to Kingston Pike in 2013, added a second bay in 2017, and cut the indoor turf board into the floor the following winter after one too many arguments about whether a sole was really digging.
What has not changed is the order of operations. We still start a session by asking what the golfer distrusts, and we still put the transition clubs on the board before anything else gets touched.
Why this narrow specialty
Because it was the gap in the market, and because it is genuinely the hardest part of a bag to fit well. A driver session has a clean target: launch window, spin, dispersion. A wedge session has a clean target too. The stretch between them is a negotiation between turf interaction, descent angle, gapping, and a golfer's honest confidence level, and there is no single number that resolves it.
That difficulty is exactly why so few shops do it properly. It takes bench time, a rack of heads nobody stocks, and a willingness to tell somebody their 3-wood should be a 7-wood. We were happy to build a business on the awkward part.
What independence buys you
No manufacturer pays us. We hold no dealer minimums, we do not chase seasonal sell-through targets, and there is no house brand hiding behind the recommendation. When two heads perform identically we say so and let price decide. When the club already in your bag wins the test, we tell you to keep it and we charge you for the session anyway — which is the whole point of charging for the session.
Roughly one session in seven ends with no purchase at all. We consider that a healthy number. A bench where every visit produces a sale is not a fitting bench, it is a showroom with a launch monitor.
Timeline
- 2009 — garage bench opens
- 2013 — Kingston Pike storefront
- 2017 — second bay added
- 2018 — indoor turf board installed
- 2022 — frequency rack doubled
- 2024 — putter roll lane added
On the Bench
- Two-bay indoor studio
- Marked composite turf board
- Frequency analyser and swing-weight scale
- Loft and lie machine for irons and wedges
- In-house pull, prep, and epoxy station
Next Step
The team page has the short version of who you will actually be sitting with.
House rules
Five things we will not do
Sell a full set when three clubs are the problem
If the 5-iron and 4-iron are the leak, we fix the 5-iron and 4-iron. The rest of the set can wait for a season when it needs replacing anyway.
Run a wood session on a mat only
A mat hides a digging sole. Any recommendation made without ground contact evidence is a guess dressed up in decimal places.
Hide the rejected candidates
The build sheet lists what lost as well as what won, with the numbers. You should be able to argue with our conclusion using our own data.
Pretend eight swings is a data set
We keep hitting until the pattern stabilises, and if you are tired we stop and reschedule rather than fit a swing that is falling apart.
Charge you twice for our own mistake
If a build comes back wrong, it gets corrected at no cost and we redo the measurements that led us there. That has happened four times in sixteen years and we remember all four.
Come look at the board before you decide anything
Drop in during studio hours and ask for a walkthrough. It takes ten minutes and there is no obligation attached to it.