Not a lesson
We deliberately avoid coaching during a fitting. Changing your swing mid-session invalidates the baseline and produces specs for a delivery you do not own yet.
How It Runs
Seven stages, and none of them start with a catalogue
There is no mystery to this. Here is the whole sequence, in the order it happens, with the reasoning attached.
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01
The interview, before anything is touched
Ten to fifteen minutes sitting down. Where you play, how often, what your typical miss looks like, which club you avoid, what you have already tried. We write it all on the sheet because every decision later in the session gets checked against these notes.
The most useful answer a golfer ever gives here is a specific one. "My long game is bad" tells us nothing. "I cannot hold a green from 190 and I top my 3-wood off tight lies" tells us where the session is going.
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02
Your current clubs go on the machines
Before you hit a single ball we measure what you brought: loft, lie, length, swing weight, grip size, and shaft frequency. It takes about fifteen minutes for a category and it is the single most skipped step in the industry.
Roughly a third of the time the explanation for the golfer's complaint is sitting right there in those numbers. A 6-iron three degrees flat, a driver an inch over standard, a set where the shaft frequencies zigzag instead of stepping. You cannot see any of that by looking at the club.
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03
Baseline swings with your own gear
Enough shots to produce a stable pattern, which is usually twelve to twenty depending on how settled your delivery is. No coaching, no swing thoughts from us, no attempts to make the numbers look good. We want the swing you take to the course on a Saturday.
We also normalise the session against the day's conditions — ball model, bay temperature, radar placement — so that numbers taken in February can be compared honestly with numbers taken in July.
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04
Ground contact on the turf board
For woods, hybrids and long irons this is the stage that decides most of the session. The marked board sits flush with the hitting surface and records where the sole first touches down relative to the ball. Two heads that feel identical in the hands routinely leave completely different marks.
We photograph each pattern and lay the images out for you. This is the point at which most golfers stop arguing about which head they prefer the look of.
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05
Head candidates narrowed to two or three
Mass properties, sole geometry, face height, offset, and static loft all get tested before any shaft conversation begins. Doing it in the other order is the classic mistake: you end up optimising a shaft inside a head that was never going to suit your delivery.
By the end of this stage we usually have three survivors, one of which is frequently the club you already own.
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06
Shaft profile, weight, then flex
Weight first, because weight changes tempo and tempo changes everything downstream. Then the bend profile, because where a shaft is soft along its length matters more than the letter printed on it. Flex designation comes last and is mostly a labelling convenience.
We test in a real head, at real length, with the grip you will actually use. Test heads with universal adapters are convenient but they lie about swing weight, so we confirm the winner in a proper build before you commit.
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07
The build sheet, printed and handed over
Every spec, every candidate, every number, including the options that lost and why. You leave with paper. If you want to build with us, we quote it there. If you want to take the specs elsewhere, that is a legitimate thing to do with something you paid for.
Builds are done in-house, usually inside a week. When the clubs are ready you get a short second visit to confirm them on the board, and that visit is never charged for.
Time Budget
- Interview — 15 min
- Measuring your clubs — 15 min
- Baseline — 15 min
- Board and head testing — 30 min
- Shaft testing — 20 min
- Build sheet and discussion — 10 min
Things We Watch For
- Fatigue changing your delivery
- Numbers that improve because you are trying harder
- A candidate winning on one flushed shot
- Preference for a head you already recognise
After the Build
We call at the four-round mark. If something feels wrong, bring it back — the correction is free and so is the second measurement session that goes with it.
Common misunderstandings
Three things a session is not
Not a distance contest
Longer is easy to sell and frequently wrong. Descent angle, dispersion and gapping decide more strokes than carry does, particularly in the transition clubs.
Not a purchase commitment
You can walk out having bought nothing. About one session in seven ends exactly that way and we still consider it a good afternoon's work.
Now you know the sequence — pick a slot
Weekdays are quieter and usually buy you a little extra bench time at no extra cost.